Dr. William Cox

Dr. William Cox, CEO, Management & Excellence SA

Dr. William Cox is CEO of Management & Excellence SA (M&E) in Madrid and M&E Global Inc., in New York. M&E was established in 2001 with the support of the IE Business School, Madrid, and has pioneered calculating the Return on Investment (ROI) of human capital processes, such as aviation training, customer services in aviation and supply chain. Its SMART ROI™ service has been successfully applied in over 130 corporate client projects in most sectors, including for Pratt & Whitney, Hartford and Airbus.

Cox has regularly presented on training ROI at ICAO and Halldale events, including APATS, WATS and EATS, in addition to a host of financial and investor conferences in New York, Madrid, Hong Kong, Frankfurt and Sao Paulo.

Cox is author of six books and several hundred articles. He received his Ph.D. from the London School of Economics, a graduate degree in finance from the University of Oxford, two degrees from Boston University and a Certificate in Finance from Harvard Kennedy School. He was a Visiting scholar at Georgetown and Freiburg Universities. He is a member of Who’s Who Germany, Austria, and Switzerland.


The Many Applications of Training ROI Data

For the first time, ROI data on Airbus maintenance training for the A320 and A350 will be presented to the aviation training community. The consolidated data were gathered from engineers working at airlines worldwide , and were generated and calculated together with M&E.

The new ROI data address a variety of issues, which will be addressed in the presentation:

• Which areas in the training curricula have the biggest impact on aircraft operating reliability (avoided events & unscheduled maintenance)?

• Training ROI for “old” aircraft such as the A320 vs. new aircraft and technologies such as the A350

• The specific skill and knowledge areas in maintenance training which are most often applied by maintenance engineers and how much ROI each generates

• ROI’s of different instructional techniques and approaches

• Maintenance training ROI by training program, aircraft type and ATA chapters

• Using ROI data to streamline training processes and optimize the use of maintenance personnel

• Training lessons which can be learned from quantifying impacts in financial terms