Dr. William H. Cox

CEO, Management & Excellence SA

Dr. William Cox is CEO of Management & Excellence SA (M&E) in Madrid and M&E Global Inc., in New York. M&E was established in 2001 with the support of the IE Business School, Madrid, and is specialized in calculating the Return on Investment (ROI) of human capital processes, such as aviation training, customer services in aviation and supply chain. Its SMART ROI™ service has been successfully applied in over 110 client projects in most sectors, including for Pratt & Whitney, Hartford. Cox is presenting at WATS for the second consecutiveyear. 

Cox is the author of six books and several hundred articles. He received his Ph.D. from the London School of Economics, a graduate degree in finance from the University of Oxford, two degrees from Boston University and a Certificate in Finance from Harvard Kennedy School. He was a Visiting scholar at Georgetown and Freiburg Universities. He is a member of Who’s Who Germany, Austria, and Switzerland.


How Valuable is Maintenance Training? It All Boils Down to ROI

Maintenance training is perhaps the most profitable investment an airline can make, typically yielding thousands of percent in six months or less. It influences everything that is very costly, such as turn times and operational events. 

Most airlines will agree that maintenance training is a good thing. But how much, for whom and when? And what areas of maintenance training produce the greatest bang for your buck? Are there golden standards to maximize the value of maintenance training? 

Fortunately there’s a simple answer. All these considerations can flow into one number: Return on Investment (ROI) of training for your operation. The more you get right in your maintenance training, the higher your “maintenance training ROI” will be.

This presentation reviews key indicators to consider in optimizing maintenance training and what their respective impacts are. The aim is to give participants a deeper understanding of the value drivers behind maintenance training, how to measure their value in $$ and how to build the ideal maintenance training program.

Points covered include:

• Training for prevention vs. troubleshooting/repair
• Training for new engines/frames vs. old
• Line maintenance knowledge vs. troubleshooting skills
• New technology in training
• OEM training vs. contractor
• Technical knowledge vs. business skills

Maintenance training ROI brings all these issues down to financial numbers and thus makes it easy for operators to make decisions about training strategies and programs.