No matter what the size of your company and your experience of trade shows, there is a huge amount of work to be done to prepare effectively and ensure your return on investment.
Even in the digital age, when information is so much easier to come by, people will always want and need to meet face-to-face. Exhibitions are one of the most powerful, versatile and cost-effective marketing and communication tools available and the right planning can make all the difference.
Proper planning is the first step to a successful WATS. Exhibitors have access to helpful tools including show timelines, an exhibitor tool kit, hotel information, an event app with all show information on and a marketing kit to help exhibitor make full use of the show.